Privacy Policy

Effective Date: September 25, 2026

Proper & Rogue ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit shopproperrogue.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

We may collect information you provide directly, such as your name, email address, shipping and billing address, phone number, and payment details when you place an order, create an account, sign up for emails or texts, or contact us. We also automatically collect certain information when you use the Site, such as your IP address, browser type, device information, pages viewed, and referring URLs, typically through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect to process and fulfill orders, communicate with you about orders and customer service requests, send marketing communications where you have opted in, personalize your experience on the Site, improve our products and Services, prevent fraud, and comply with legal obligations.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, understand how visitors use the Site, and support advertising and analytics. You can control cookies through your browser settings; disabling cookies may affect how the Site functions.

4. How We Share Information

We do not sell your personal information. We may share information with service providers who help us operate the Site and fulfill orders, such as payment processors, shipping carriers, email and SMS platforms, and analytics providers, each of whom is authorized to use your information only as needed to provide services to us. We may also share information to comply with the law, protect our rights, or in connection with a business transaction such as a merger or sale of assets.

5. Marketing Communications

If you opt in to receive marketing emails or text messages, you may unsubscribe at any time by using the unsubscribe link in our emails or replying STOP to our text messages. Transactional messages related to your orders may still be sent even after you opt out of marketing communications.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements.

7. Your Choices and Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the use of your personal information, or to opt out of certain data uses. To make a request, please contact us through the Contact Us page, and we will respond as required by applicable law.

8. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, and your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please reach out through the Contact Us page on our Site.